What is the new plan for the Chia Pet franchise?

The new owners plan to build an animated feature film or series based on the Chia Pet franchise.

Who acquired the Chia Pet media rights?

Writer and producer Adam Jay Epstein and producers Ari Daniel Pinchot and Jonathan Rubenstein acquired the Chia Pet media rights.

How many Chia Pets have been sold?

Over 30 million Chia Pets have been sold since their debut in 1977.

Home / Arts and Entertainment / Chia Pet Sprouts New Media Empire!

Chia Pet Sprouts New Media Empire!

28 Jan

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Summary

Chia Pet media rights acquired for film and TV.
Over 30 million Chia Pets sold since 1977.
New owners plan animated features and series.
Recent figures include 'Wednesday' and 'Ice Spice'.

The beloved Chia Pet brand is set to branch out into animated film and television following the acquisition of its media rights. Producers Adam Jay Epstein, Ari Daniel Pinchot, and Jonathan Rubenstein, through their companies Rakia Media and Crystal City Entertainment, are spearheading this new venture.

Their vision includes building an animated feature film or series to explore the commercial and storytelling potential of the franchise. Chia Pets, first introduced in 1977, became a pop culture phenomenon in the 1980s and have since sold over 30 million units worldwide.

The brand continues to evolve, releasing figures inspired by contemporary popular culture, including 'Wednesday' and rapper Ice Spice. This strategic move aims to leverage the brand's strong legacy and recognizable icon status for new media platforms.

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