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Charlie Puth: Fashion, Music, and Making Your Own Luck
5 Aug
Summary
- Charlie Puth is the new face of the iconic denim brand Lucky Brand.
- The partnership focuses on perseverance and celebrating individuality.
- Puth stars in the campaign wearing 181 Relaxed and 281 Baggy Jeans.

Charlie Puth has become the newest brand ambassador for the iconic denim and apparel company, Lucky Brand. This partnership highlights a shared mindset focused on perseverance and making one's own luck, a philosophy Puth feels deeply connected to, stating his career has never been about waiting for the perfect moment.
Puth is featured in Lucky Brand's latest campaign, showcasing his personal style with pieces like the 181 Relaxed Jeans and 281 Baggy Jeans. The collaboration aims to celebrate individuality and the strong link between music and fashion, with Lucky Brand choosing Puth for his creative spirit and unapologetic self-expression.
Reflecting on his career, Puth notes how his understanding of presentation and styling has evolved. While music remains his primary focus, he now sees visual elements as crucial in creating a song's world. His style has become more defined with age, favoring effortless pieces with personality, often incorporating vintage items and high-quality denim.
The singer also shared insights into his personal life, describing fatherhood as an amazing experience that has provided a new perspective. He looks forward to sharing his love for music with his five-month-old son, Jude Crawford, and is curious to see what musical tastes his child develops.