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MAC Taps Chappell Roan for Global Ambassadorship
8 Dec
Summary
- Chappell Roan named new global ambassador for MAC Cosmetics.
- She will feature in worldwide campaigns starting in 2026.
- The partnership celebrates authenticity and self-expression.
MAC Cosmetics has announced Chappell Roan as its latest global ambassador, a role that commences in 2026 with worldwide campaign appearances. Roan, a 27-year-old pop artist, shared her enthusiasm for the partnership, emphasizing MAC's historical dedication to embracing art, queerness, and self-expression. This collaboration aligns with MAC's core mission of inclusivity, 'All Ages, All Races, All Genders.'
The announcement follows Roan's recent Grammys appearance, where her distinctive theatrical makeup was created by makeup artist Dahling. This artistic collaboration led to Dahling being tapped to create the looks for Roan's debut MAC campaign. Shot by renowned photographers Inez & Vinoodh, the campaign features Roan in a signature theatrical style, described as a modern take on androgyny.
MAC Cosmetics global creative director Nicola Formichetti praised Roan as a powerful artist who uses beauty for bold storytelling. Aïda Moudachirou-Rebois, SVP and Global General Manager, highlighted Roan's perseverance and electrifying presence, noting MAC's early support for her artistry. This appointment follows Doja Cat's recent collaboration with the brand.
