Chalamet's Viral Marketing: Kardashian Touch?

Timothée Chalamet is orchestrating a groundbreaking viral marketing campaign for the upcoming sports drama Marty Supreme, generating significant buzz usually reserved for major blockbusters. This unprecedented effort for a critically acclaimed film is reportedly influenced by his personal life, particularly his association with the Kardashian family.

Central to the campaign are distinctive visual elements, such as Chalamet's recent penchant for neon orange attire and the release of highly sought-after Marty Supreme jackets. These jackets have become a major collectible, with fans queuing for exclusive drops and merchandise reselling for over $1,000 online. Celebrities, including Hailey and Justin Bieber, have been seen sporting the jackets, further increasing their desirability.

The film's presale tickets have already achieved a record for A24, with over 70 percent sold for its limited release before its Christmas Day debut. Critics have lauded Marty Supreme with a 94 percent rating on Rotten Tomatoes. Chalamet is widely expected to receive his third Oscar nomination for this role, positioning him as a strong contender against other frontrunners.