What is the buzz around Timothée Chalamet's new movie Marty Supreme?

Marty Supreme is generating significant buzz due to a viral marketing campaign and strong critical acclaim, with Timothée Chalamet expected to be an Oscar contender.

How has Timothée Chalamet marketed Marty Supreme?

Chalamet has utilized tactics like the prominent use of neon orange, exclusive merchandise drops for Marty Supreme jackets, and engaging social media content.

Is Kylie Jenner involved in the Marty Supreme marketing?

While not explicitly stated, Chalamet's reported relationship with Kylie Jenner and his marketing tactics are being compared to Kardashian-style branding.

Home / Arts and Entertainment / Chalamet's Viral Marketing: Kardashian Touch?

Chalamet's Viral Marketing: Kardashian Touch?

20 Dec, 2025

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Summary

Timothée Chalamet's marketing for Marty Supreme is going viral.
Neon orange attire and exclusive jackets are key campaign elements.
The film broke A24 presale records, aiming for an Oscar nomination.

Chalamet's Viral Marketing: Kardashian Touch?

Timothée Chalamet is orchestrating a groundbreaking viral marketing campaign for the upcoming sports drama Marty Supreme, generating significant buzz usually reserved for major blockbusters. This unprecedented effort for a critically acclaimed film is reportedly influenced by his personal life, particularly his association with the Kardashian family.

Central to the campaign are distinctive visual elements, such as Chalamet's recent penchant for neon orange attire and the release of highly sought-after Marty Supreme jackets. These jackets have become a major collectible, with fans queuing for exclusive drops and merchandise reselling for over $1,000 online. Celebrities, including Hailey and Justin Bieber, have been seen sporting the jackets, further increasing their desirability.