Why Do Stars Risk Public Shame on Quiz Shows?

Celebrities often venture onto quiz shows, risking public scrutiny and potential humiliation for various reasons. Agents suggest these appearances enhance client profiles and humanize them, with many events supporting charitable causes. The perceived 'halo effect' and the relatable aspect of making mistakes can actually boost popularity. However, the consequences of a public gaffe can be severe and lasting, as seen with past contestants like Monty Panesar and David Lammy whose errors were later highlighted.

Despite the obvious perils, the allure of visibility and potential for entertainment keeps celebrities signing up. Some experts warn that producers actively seek out mistakes for dramatic television. John Crace, a writer who experienced 'Mozzarellagate' on Celebrity University Challenge, advises against participation unless exceptionally clever. He notes that shows without specialist subjects, like University Challenge, present even greater risks for those unprepared.

Conversely, some celebrities leverage quiz show success into media careers, like Bobby Seagull. His advice focuses on relaxation and enjoying the experience to avoid panic-induced errors. While acknowledging that even top performers can have brain fogs, Seagull emphasizes the harsh reality of online pile-ons. Talent agents acknowledge the risks, sometimes advising against certain shows, but also note that even ludicrous wrong answers can be perceived as funny rather than damaging.