Who made a surprise cameo in the Islington panto?

Jeremy Corbyn and Sir Ian McKellen made surprise cameos in the "Wicked Witches" panto.

How do celebrities impact panto ticket sales?

Celebrity cameos and appearances significantly boost ticket sales and raise the profile of panto productions.

What role does pantomime play in UK theatre?

Pantomime is a crucial revenue generator for UK theatres, often funding more serious productions and acting as an entry point for new audiences.

Home / Arts and Entertainment / Corbyn & McKellen Boost Panto Ticket Sales

Corbyn & McKellen Boost Panto Ticket Sales

22 Nov

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Summary

Jeremy Corbyn made a cameo as the Wizard in a London panto.
Sir Ian McKellen appeared as Toto in a video link, joking about Cats.
Celebrity cameos boost local theatre ticket sales significantly.

Corbyn & McKellen Boost Panto Ticket Sales

A camp production of Wicked Witches in Islington has seen ticket sales surge, largely due to unexpected cameos by prominent public figures. Islington North MP Jeremy Corbyn appeared as the "Wizard of Oz-lington" via video link, adding a unique touch to the performance.

Adding to the star power, Olivier Award winner Sir Ian McKellen made a memorable on-screen appearance as Toto, even quipping about his past role in Cats. These celebrity appearances have dramatically increased the profile and ticket sales for the Pleasance theatre's show.

Pantimomes traditionally rely on celebrity casting to drive audiences and revenue, often funding more serious productions throughout the year. This strategy remains crucial for regional theatres, with technology now enabling stars to contribute through brief on-screen or voiceover roles, making it more accessible for smaller venues.

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