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Celebs Face Lord Sugar's Business Gauntlet
19 Apr
Summary
- Twelve celebrities will compete in a six-week business challenge.
- The winner earns £100,000 for their chosen charity.
- A new London City skyscraper serves as the boardroom setting.
The BBC is launching its first-ever full-length series of The Celebrity Apprentice, featuring twelve famous personalities. These celebrities will endure a six-week business competition under Lord Sugar's guidance, aiming to win £100,000 for a charity of their choice.
The lineup includes notable figures from music, acting, presenting, and sports. They will face a series of demanding weekly business challenges designed to test their entrepreneurial skills and resilience. The ultimate goal is to be crowned The Celebrity Apprentice winner.
Filmed in a new London City skyscraper, the show's boardroom will offer a distinctive setting for Lord Sugar's final decisions. This new series adds a high-stakes entertainment element to the established Apprentice franchise, promising unpredictability and drama.
