Why is Celebrity Apprentice returning to the BBC?

Celebrity Apprentice is returning because the BBC was inspired by the success of The Traitors' celebrity spin-off.

When will the new Celebrity Apprentice series air?

The new six-episode Celebrity Apprentice series is scheduled to launch in 2026.

What is different about the prize money in the new Celebrity Apprentice?

In the new Celebrity Apprentice format, the winning celebrity will receive prize money to donate to a charity.

Home / Arts and Entertainment / Celebrity Apprentice Returns: BBC Mimics Traitors Success

Celebrity Apprentice Returns: BBC Mimics Traitors Success

26 Jan

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Summary

BBC revived Celebrity Apprentice inspired by The Traitors' success.
Celebrity Apprentice will feature a six-episode series in 2026.
The new celebrity format will allow winners to donate prize money to charity.

Celebrity Apprentice Returns: BBC Mimics Traitors Success

Lord Sugar has disclosed that the BBC's decision to revive Celebrity Apprentice stems from the broadcaster observing the success of other celebrity spin-off formats, specifically mentioning The Traitors. This strategic move aims to capitalize on the proven appeal of celebrity versions of popular shows.

The upcoming full-length Celebrity Apprentice series is slated for a 2026 release. This follows a recent one-off Christmas special, confirming the format's return after its last full series in 2019. The new six-episode run marks a significant expansion for the celebrity edition.

A key change for the 2026 series is that the winning celebrity will receive prize money to donate to a charity. This contrasts with earlier celebrity specials which were solely for charitable causes, with celebrities donating their time.