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Cat's Eyes Remake Dominates French Youth Audience
22 May
Summary
- French remake of Cat's Eyes captured 46% of 15-24 audience.
- Series achieved unexpected success with young adult viewers.
- Intergenerational word-of-mouth and social media fueled viewership.
The live-action French remake of Tsukasa Hojo's "Cat's Eyes" manga has become a significant hit, particularly among younger audiences. The series captured an impressive 46% of France's 15-to-24 demographic during its broadcast on TF1, a feat described as "totally unexpected" by its distributors. This success was amplified by its sale into over 50 territories and its availability on Hulu in the U.S.
StudioTF1's Rodolphe Buet detailed the show's journey at a Cannes Film Market panel. The series, set in contemporary Paris, follows three sisters who reunite to steal back a stolen artwork linked to their father's disappearance. A key factor in its broad appeal was intergenerational word-of-mouth. Women who watched the original anime in the 1980s shared their affection for the property with their children, augmented by a targeted social media campaign.
Financing for the eight-episode series, which had a budget exceeding €20 million, involved multiple partners. Prime Video secured French second window rights and distribution rights for Japan and Latin America, while RAI and ZDF co-financed the project. The production company Big Band spent nearly a decade securing the rights, ensuring the remake honored the source material.
