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Casablanca x Ladurée: Fashion Meets French Pastry
4 Jun
Summary
- Casablanca and Ladurée have launched a joint collection.
- The collaboration includes ready-to-wear, accessories, and macarons.
- Founder Charaf Tajer cites shared attention to detail and joy.
Casablanca, founded in 2018, and the historic Maison Ladurée, established 150 years prior, have unveiled a collaborative collection. This partnership brings together ready-to-wear fashion, stylish accessories, and signature co-branded macarons.
The collection is now accessible on the Casablanca Paris website and at the brand's flagship stores. It skillfully blends the worlds of fashion and indulgence, offering tempting French pastries alongside apparel.
The campaign film, themed around tea time, showcases layers of Casablanca pieces that complement the appeal of Ladurée treats. Featured items include an elegant Silk Satin Shirt priced at $1065 USD and a Silk Scarf for $215 USD.
Charaf Tajer, founder and creative director of Casablanca, shared his personal connection, noting Ladurée's status as an iconic institution from his Parisian childhood, linked to celebrations and cherished memories. He emphasized the natural synergy between the brands, citing a mutual focus on detail, a classic yet vibrant aesthetic, and a shared love for beauty and joy.
