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Cannes Film Market Goes Immersive & AI-Powered
2 Apr
Summary
- The 2026 Marché du Film will feature the largest VP stage ever at a film market.
- AI for Talent Summit returns, focusing on AI integration, ethics, and education.
- Immersive Competition expands to include shared audience experiences for 80-225 participants.
The 2026 Marché du Film, scheduled for May 12-20, is poised to redefine the industry's convergence of creativity, technology, and film. Organizers are highlighting innovations such as the market's first Creator Economy Summit and the largest virtual production stage ever presented.
Returning events include the Immersive Competition and Market, alongside the AI for Talent Summit, now enhanced over two mornings for exclusive industry executives. Village Innovation also returns, featuring hands-on virtual production demonstrations.
The Immersive Market expands its reach, introducing new demo spaces and a competition for shared audience experiences accommodating 80 to 225 participants. The Creator Economy Summit will explore synergies between cinema and digital content creation, from IP adaptation to audience engagement.
Additionally, Cinando, the industry database and networking platform, has been relaunched with new features. The Marché du Film Online platform will now fully integrate into Cinando's system, creating a unified market environment for screenings, conferences, and networking.
