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Cam Newton: Cardi B Could Be Chiefs' Next Star
25 May
Summary
- Cam Newton suggests Stefon Diggs could bring Cardi B's star power to the Chiefs.
- Rashee Rice is serving a 30-day jail sentence for probation violation.
- Taylor Swift generated over $330 million in brand value for the NFL and Chiefs.
Former NFL MVP Cam Newton proposed that the Kansas City Chiefs could tap into significant celebrity attention by signing veteran wide receiver Stefon Diggs. Newton, speaking on his "4th&1" show in May 2026, drew parallels to the massive pop culture impact Taylor Swift had on the team and the NFL starting in 2023.
Newton suggested that Diggs's relationship with global music star Cardi B could generate a similar phenomenon for the Chiefs. This idea gained traction amid player Rashee Rice's recent commencement of a 30-day jail sentence for a probation violation stemming from a March 2024 incident.
The potential business upside is significant, as Taylor Swift's appearances were credited with generating over $330 million in brand value for the NFL and the Chiefs. Newton sees Diggs, despite his age, and Cardi B, with her vast social media following, as a potent combination.
However, Diggs and Cardi B's relationship has reportedly faced recent instability, including a rumored split before Super Bowl LX and subsequent reconciliation rumors. Despite this, the prospect of such high-profile figures associated with the Chiefs is seen as attractive to the NFL.
