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California Day at Cannes Boosts State's Film Industry
4 May
Summary
- California Day at Cannes highlights the state's production ecosystem.
- New legislation, AB 1138, expands tax incentives for film and TV.
- California aims to attract large-scale productions back to the state.

California Day, an event launched at the 2025 Cannes Film Festival, is being celebrated again this year at the American Pavilion. The program focuses on California's appeal as a prime production destination, underscoring recent legislative advancements. Specifically, the passage of AB 1138 is a key topic, as it enhances tax incentives for film and television projects within the state.
Colleen Bell, director of the California Film Commission, stated that California Day highlights the people, places, and policies that foster a dynamic production environment. With the expanded Film and Television Tax Credit Program, the state is experiencing a resurgence of large-scale productions. This event serves as a platform to communicate California's strengths to the global filmmaking community.
Partners for this year's California Day include Marina del Rey Tourism Board, Film Santa Monica, Chula Vista Entertainment Company (CVEC), Film Liaisons in California Statewide (FLICS), and NewFilmmakers Los Angeles (NFMLA). This collaboration aims to connect creators with essential resources and communities, reinforcing California's central role in the film industry.