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Stars' Likenesses Exploited by New AI, CAA Claims
9 Jul
Summary
- CAA raises privacy and copyright concerns over Meta's Muse Image AI.
- Muse Image allows AI photo creation using public Instagram handles.
- CAA demands opt-in policy for AI image generation, not opt-out.
The Creative Artists Agency (CAA) has issued a strong statement condemning Meta's new AI model, Muse Image, citing significant privacy and copyright concerns. This AI tool enables users to generate an image of an individual by inputting their public Instagram handle.
Muse Image currently operates on an opt-out basis, requiring users to manually block their content. CAA, which represents major Hollywood talent, argues that this approach poses a risk to the unauthorized use of celebrities' names and likenesses. They are advocating for an opt-in system, where individuals must grant explicit consent before their images can be used for AI content creation.
This situation echoes previous controversies, such as OpenAI's Sora 2 AI video platform, which also faced criticism from CAA and others for its opt-out policy regarding intellectual property. Meta has stated the AI is designed to enhance social experiences and is available across several of its platforms.
