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CA Action on AI: New Performer Protections Unveiled
10 Oct
Summary
- New AI protections for performers enacted by California.
- State offers expanded film tax credits and new post-production incentives.
- 35 films receive state production incentives, expecting over $1 billion spend.

California is bolstering its entertainment industry with new AI protections for performers and expanded production incentives. Governor Gavin Newsom announced a new post-production tax credit and an enhanced film and television tax credit.
These initiatives aim to secure Hollywood's legacy and invest in its future. Newsom emphasized creating more jobs and ensuring California stories are told by local workers. The state is supporting independent filmmakers and the next generation of creators.
Simultaneously, a bipartisan federal bill for film and television productions is expected in Congress soon. If passed, this credit could be used with state incentives, potentially revitalizing film production within the United States.
Thirty-five films have already received California production incentives, including 28 independent projects. These productions are projected to generate over $1 billion in direct spending, underscoring the economic impact of the state's efforts.