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Butter Baby's Giant Chrome Sculpture Lands at Jakarta Airport
23 Jun
Summary
- Butter Baby unveiled a 50-foot chrome sculpture at Jakarta's airport.
- The installation marks a significant step for global expansion.
- An immersive 'Butterlandia' event celebrated the monumental artwork.
Butter Baby, a popular Jakarta-based bakery, has launched its most ambitious project to date: a permanent 50-foot chrome-plated sculpture at Terminal 3 of Soekarno-Hatta International Airport. This installation serves as a new landmark and signals the brand's significant international growth aspirations.
The unveiling event transformed the airport into an immersive "Butterlandia" with a large-scale performance. Founders Nick and Henry Burch, along with Indonesia's minister of creative economy, Teuku Riefky Harsya, participated in the ribbon-cutting ceremony. The event included theatrical elements and a gathering of hundreds of performers.
Shane Lewis, CEO of Butter Baby, stated that the brand's story is just beginning, with global expansion now commencing. The impressive 7-ton stainless steel statue was fabricated by Co-Museum. This launch follows a viral pop-up in Los Angeles and precedes planned expansions into South Korea, Malaysia, the Philippines, and Thailand.
