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Peacock's 'The Burbs' Soars Despite Super Bowl Launch
20 Feb
Summary
- The Burbs series launched on Peacock during the Super Bowl.
- The series garnered 712 million minutes of viewing in its first week.
- This launch marks Peacock's biggest series debut to date.
Peacock's strategy to launch the new series 'The Burbs' on the same day as the Super Bowl has proven highly effective. Premiering on February 8th, the series benefited from the massive viewership of the Super Bowl and Winter Olympics coverage across NBCUniversal platforms, reaching an audience of 125 million.
The eight-episode season quickly became a hit, accumulating 712 million minutes of viewing for the week of February 9-16. This performance positions 'The Burbs' as Peacock's largest scripted series launch to date, nearing one billion minutes of total viewership within its first nine days.
While 'The Best Man: The Final Chapters' still holds the record for the highest week-one total for a Peacock scripted show, 'The Burbs' demonstrates a successful novel release strategy leveraging major sporting events.
