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Celia Birtwell's Artistry Reimagines Burberry's Iconic Check
21 Sep
Summary
- Designer Daniel Lee collaborated with textile artist Celia Birtwell.
- Birtwell's hand-painted florals and doodles update Burberry's classic check.
- Burberry reported its first revenue growth in three years recently.
Textile artist Celia Birtwell has collaborated with Burberry, bringing her distinctive floral and doodle designs to the luxury brand's iconic check pattern. This one-off collection, which concluded London Fashion Week, showcases a fusion of Birtwell's artistic flair with Burberry's heritage. Designer Daniel Lee expressed admiration for Birtwell's energy, noting her hand-painted check felt more human and resonant for emotional luxury purchases.
This collaboration arrives as Burberry experiences a resurgence. The brand recently announced its first revenue growth in three years, with retail sales up 5% in the second quarter. CEO Joshua Schulman's strategy focuses on offering value within a luxury context, moving away from unsustainable pricing. Designer Daniel Lee has injected a youthful, modern sensibility into Burberry's traditional British aesthetic.
The brand is also highlighting its heritage through an exhibition at the V&A Museum in South Kensington. Titled 'The Burberry Trench: Crafting an Icon,' the display features historical and contemporary trench coats, underscoring Burberry's strong presence in the outerwear market. The collection's show at Chelsea School of Art featured a buoyant mood with charming prints and soft silhouettes.
