Who are the coaches competing on The Voice this season?

Michael Bublé and Niall Horan, both three-time winners, are the coaches facing off on The Voice Season 28.

Why is Michael Bublé struggling against Niall Horan?

Bublé is struggling because Horan's popularity with the audience and artists is overshadowing Bublé, with singers often choosing Horan's team over Bublé's despite initially wanting to work with Bublé.

How has Horan's popularity affected Bublé on The Voice?

Bublé has been repeatedly humbled by Horan's charm, with one audience member even asking Bublé to fetch Horan for her. Bublé has also tried to physically separate himself from Horan during the auditions in a bid to draw more attention.

Home / Arts and Entertainment / Bublé Loses Audience to Horan's Charm on The Voice

Bublé Loses Audience to Horan's Charm on The Voice

30 Sep

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Summary

Bublé and Horan are both undefeated coaches on The Voice
Bublé struggles with Horan's popularity among the audience and artists
Singers choose Horan over Bublé despite initially wanting Bublé as their coach

Bublé Loses Audience to Horan's Charm on The Voice

The current season of The Voice, which premiered this month in 2025, is shaping up to be a battle of the coaches as Michael Bublé and Niall Horan, both three-time winners, compete for supremacy.

Bublé, the Canadian crooner, has been facing a unique challenge in the form of Horan's overwhelming popularity. During the recent Blind Auditions, Bublé was taken aback when an audience member repeatedly shouted his name, only to then ask him to fetch Horan. This "humble pie" moment has highlighted the stark contrast in the two coaches' fan bases.

The issue extends beyond the audience, as Bublé has also struggled to attract artists to his team. On multiple occasions, singers who initially expressed a desire to work with Bublé ended up choosing Horan instead, captivated by the "intentionality" in the former One Direction member's pitch. Bublé lamented his bad luck, even going so far as to try and physically separate himself from Horan during the auditions.