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BTS Takes Over New York With Immersive AR Exhibition
10 Jul
Summary
- BTS' immersive ARIRANG exhibition opens in New York City on July 24.
- The event transforms the city into an extension of the concert experience.
- Fans can customize light sticks, T-shirts, and find limited-edition merch.
The highly anticipated "BTS The City ARIRANG NEW YORK" experience is set to launch in New York City on July 24, running through August 3. This event follows successful iterations in Seoul, Las Vegas, Busan, and London, offering fans an immersive extension of BTS' concert performances.
Across various New York City locations, ARMY can anticipate diverse attractions. These include opportunities to customize light sticks at the Korean Cultural Center, where a Samsung Galaxy Experience booth will also offer limited-edition merchandise. Grand Central Terminal will feature "THE CITY" banners and a chance to personalize T-shirts, while displays of iconic stage outfits from past concerts will be showcased.
Further engaging activities include a citywide stamp rally and fan events like Random Play Dance. Local partners such as Black Tap Craft Burgers & Beer and Kim's Kimbap will also participate, with additional details on pop-up shops and brand activations forthcoming. This exhibition coincides with BTS' world tour supporting their ARIRANG album.
