What is Brunello Cucinelli's connection to 'Emily in Paris'?

Brunello Cucinelli inspired a storyline in the Netflix series 'Emily in Paris,' featuring a character based on his luxury cashmere company and his philosophy.

When did the film about Brunello Cucinelli premiere?

The film 'Brunello: The Gracious Visionary' premiered in Italy on December 9, 2024, and is expected in the U.S. by late February 2025.

What is 'humanistic capitalism' according to Brunello Cucinelli?

Brunello Cucinelli's 'humanistic capitalism' emphasizes employee dignity, community well-being, and giving back, prioritizing human values over profit alone.

Home / Arts and Entertainment / Brunello Cucinelli: From Cashmere King to Hollywood Star

Brunello Cucinelli: From Cashmere King to Hollywood Star

8 Jan

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Summary

Brunello Cucinelli inspired an 'Emily in Paris' storyline.
A film about Cucinelli's life premiered in Italy in December 2024.
The brand embraces 'humanistic capitalism' and community.
Cucinelli's life story is now a film directed by Giuseppe Tornatore.

Brunello Cucinelli: From Cashmere King to Hollywood Star

Brunello Cucinelli, the renowned "king of cashmere," has recently found himself in the Hollywood spotlight. His brand's philosophy and origins inspired an "Emily in Paris" storyline, leading to an invitation to the show's premiere, which he initially found perplexing. The fashion mogul's life and vision are now chronicled in the drama "Brunello: The Gracious Visionary," a film mixing documentary and narrative elements, directed by Oscar-winner Giuseppe Tornatore.

The film premiered in Italy on December 9, 2024, and has since garnered over $1 million during its limited run, with a U.S. release anticipated by the end of February 2025. Cucinelli's brand, founded in 1978, is deeply rooted in "humanistic capitalism," a philosophy centered on community and respect for employees. This ethos is embodied in Solomeo, Italy, where Cucinelli has revitalized the village, turning it into his company's headquarters.