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Broadway Bill Pay: Stars Sing for Ramp's Platform
10 Sep
Summary
- Musical comedy promotes financial tech company Ramp's bill-pay platform.
- Stars Billy Porter and Billy Zane headline the one-night event.
- Production revives the 'industrial musical' marketing tradition.
A unique Broadway production, "Bill Pay The Musical," is scheduled for a one-night-only performance on September 25th at the Broadhurst Theatre. This musical comedy aims to promote the bill-pay platform of financial technology company Ramp, featuring notable stars Billy Porter and Billy Zane, alongside Jessica Vosk. The show revives the concept of "industrial musicals," a mid-20th-century corporate tradition where elaborate shows were commissioned to introduce products and engage employees.
Ramp's initiative echoes a past marketing strategy, with co-founder Eric Glyman stating their aim is to "bring back the industrial musical." This modern iteration, however, focuses on the less glamorous subject of invoices. The production boasts significant Broadway talent, including Kevin Zak for the book and Jason Michael Snow for music and lyrics, with Keaton Wooden directing and Antoinette DiPietropolo choreographing. Those interested can enter a free ticket lottery.