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Broadway Battles Blizzard: Snowstorm Slams Ticket Sales
27 Jan
Summary
- Broadway grosses dropped nearly 14 percent due to canceled performances.
- Ten productions canceled 13 performances on Sunday due to the storm.
- The Outsiders recouped its $22 million capitalization costs.

Broadway experienced a significant downturn in grosses, falling by close to 14 percent as a winter storm led to performance cancellations. Ten shows, including "Harry Potter and the Cursed Child" and "The Lion King," canceled a combined 13 performances on Sunday, impacting overall industry attendance.
Despite the challenges, 21 productions continued as scheduled. Some shows strategically offered deep discounts to draw patrons, while others faced criticism from performers for requiring travel during a state of emergency. "Harry Potter" saw the largest gross drop, losing $528,620 after canceling one show.
Amidst the seasonal downturn and weather disruptions, "The Outsiders" achieved a major milestone, announcing it had recouped its $22 million capitalization costs as of the week ending December 28, 2025. This marks the first musical from the 2023-2024 season to reach this financial goal.




