Museum Ditches Tobacco Giant's Cash

The British Museum concluded its 15-year sponsorship agreement with Japan Tobacco International (JTI) after reports emerged of government scrutiny. The Department of Health and Social Care had reportedly raised concerns that the deal might contravene the World Health Organization's framework on tobacco control, which prohibits tobacco advertising and promotion. This move aligns with calls from critics, including pressure group Culture Unstained, who have for years deemed such partnerships "morally unacceptable."

Experts from the Tobacco Control Research Group stated that these sponsorships serve as a critical tool for the tobacco industry to enhance its public perception by leveraging UK cultural institutions. Dr. Allen Gallagher highlighted how such agreements allow a "deadly industry" to "improve its public image." Similarly, Labour MP Dr. Simon Opher expressed dismay, calling it "deeply troubling" for a national institution to be sponsored by a tobacco company in a manner that potentially violates WHO guidelines and "legitimises an industry that profits from harm."

A spokesperson for the British Museum acknowledged JTI's past contributions, emphasizing the vital role of sponsorship in securing the institution's financial future and maintaining free public access. However, the decision underscores broader controversies surrounding funding for cultural bodies, notably the museum's recent deal with BP, which has also faced significant backlash from climate activists. The Museums Association recently adopted an ethics code urging a move away from sponsors linked to environmental harm or human rights abuses.