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£120M Deal Keeps BGT on TV Until 2028
12 Mar
Summary
- Britain's Got Talent renewed with ITV until 2028.
- New deal worth £120 million signed despite ratings drop.
- Show's streaming and YouTube figures are performing strongly.

Britain's Got Talent has been renewed by ITV for a new contract worth £120 million, ensuring the show will continue airing until 2028. This significant investment comes despite a noticeable decline in viewership numbers for the long-running talent competition.
The most recent series premiere attracted just 3 million viewers, a stark contrast to its earlier seasons which often drew around 10 million. Despite this, TV executives are reportedly confident in the show's future, with a substantial portion of its success now attributed to its strong performance on streaming services and platforms like YouTube. A special edition, 'Britain's Got Talent: The Champions,' is also slated for broadcast next year.




