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£120M Deal Keeps BGT on TV Until 2028
12 Mar
Summary
- Britain's Got Talent renewed with ITV until 2028.
- New deal worth £120 million signed despite ratings drop.
- Show's streaming and YouTube figures are performing strongly.
Britain's Got Talent has been renewed by ITV for a new contract worth £120 million, ensuring the show will continue airing until 2028. This significant investment comes despite a noticeable decline in viewership numbers for the long-running talent competition.
The most recent series premiere attracted just 3 million viewers, a stark contrast to its earlier seasons which often drew around 10 million. Despite this, TV executives are reportedly confident in the show's future, with a substantial portion of its success now attributed to its strong performance on streaming services and platforms like YouTube. A special edition, 'Britain's Got Talent: The Champions,' is also slated for broadcast next year.
This renewal ensures the show will pass its 20th anniversary next year. The judging panel, expected to include Simon Cowell, Amanda Holden, Alesha Dixon, and KSI, is anticipated to remain the same for upcoming seasons. The decision to renew appears to prioritize overall audience engagement, including digital consumption, over traditional overnight ratings.
