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Brit Awards: Manchester Wins Big!
1 Oct
Summary
- Brit Awards generated £5 million for Manchester.
- The event created over 3,000 temporary jobs.
- 92% of attendees rated the experience as excellent or good.
The 2026 Brit Awards ceremony, recently held in Manchester, has been revealed to have generated £5 million in economic benefits for the city and its surrounding regions. This marks a significant achievement as the awards were hosted outside of London for the first time in their nearly 50-year history.
The independent study by Amion Consulting highlighted the event's positive economic and social impact, which included the creation of over 3,000 temporary jobs. Greater Manchester mayor Bev Craig lauded the move as a "massive moment" for the city region, noting its success and confirming that the 2027 event will also be held there.
Figures show that £3.6 million of the total expenditure came from visitors, with an additional £1.4 million from organiser and partner spending. The study also reported a gross value added of £3.45 million and equivalent to 15,497 days of employment. Social impact was monetised at £11.2 million.
Audience feedback was overwhelmingly positive, with 92% of attendees rating their experience as excellent or good. The event's relocation also succeeded in engaging new audiences with the Brits and surrounding cultural programs, while media coverage amplified Manchester's global profile.
