Brazil's Gen Zesus: Gospel Music Takes Over

Brazil is witnessing a profound cultural transformation, with gospel music emerging as a dominant force, now ranking as the country's second-most consumed pop genre after sertanejo. This surge is fueled by a significant societal shift, as the evangelical population has more than tripled since 1990, now accounting for approximately 27% of Brazil's citizens.

The "Gen Zesus" generation, comprising devout young Brazilians, is at the forefront of this movement. They express their faith with contemporary enthusiasm, viewing churches as safe spaces. Artists like Kailane Frauches, with millions of online followers and arena-filling concerts, exemplify this new wave of gospel talent.