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Peacock viewership surges 400% for BravoCon
9 Dec
Summary
- Peacock streamed BravoCon content to 3 million accounts.
- Digital engagement across platforms rose by 43%.
- TikTok alone drove 224 million engagements.

BravoCon experienced a remarkable surge in digital viewership, with Peacock streaming content to 3 million accounts. This represents a staggering 400% increase in viewership compared to the previous event in 2023. Usage across all platforms also saw a substantial rise, doubling from the prior year.
Social media platforms registered a significant uptick in engagement related to BravoCon. NBCUniversal's accounts collectively garnered over 385 million engagements, a 54% increase from 2023. TikTok alone was a powerhouse, contributing 224 million engagements, nearly doubling its performance from the previous year.
Across all platforms, including Peacock, social media, and various news outlets, BravoCon content was viewed for a total of 240 million minutes. The overall engagement across all channels reached 419 million, marking a 43% increase and highlighting the event's growing digital footprint.


