Peacock viewership surges 400% for BravoCon

BravoCon experienced a remarkable surge in digital viewership, with Peacock streaming content to 3 million accounts. This represents a staggering 400% increase in viewership compared to the previous event in 2023. Usage across all platforms also saw a substantial rise, doubling from the prior year.

Social media platforms registered a significant uptick in engagement related to BravoCon. NBCUniversal's accounts collectively garnered over 385 million engagements, a 54% increase from 2023. TikTok alone was a powerhouse, contributing 224 million engagements, nearly doubling its performance from the previous year.

Across all platforms, including Peacock, social media, and various news outlets, BravoCon content was viewed for a total of 240 million minutes. The overall engagement across all channels reached 419 million, marking a 43% increase and highlighting the event's growing digital footprint.