Brad Pitt's Skincare Line in Legal Battle

Brad Pitt's new skincare venture, formerly known as Le Domaine and rebranded as Beau Domaine in 2025, is embroiled in a legal dispute. The men's beauty line Beau D., which trademarked its name in 2020, has filed a lawsuit alleging trademark infringement and unfair competition. Beau D. claims that the name change of Pitt's company is too similar to their own.

Founded in 2022 with the Perrins, Pitt's skincare line features products with anti-aging properties derived from grapes. Beau D. is seeking $75,000 in damages and a court injunction to prevent the use of the name Beau Domaine in future business. The plaintiff also cited false designation of origin, which involves confusing consumers about a product's maker or origin.

Beau D. stated that previous private settlement attempts were unsuccessful. Their founder expressed a desire to protect the integrity of their brand and ensure independent businesses can grow without being overshadowed. Pitt, however, has emphasized that his line is not a celebrity brand, focusing instead on the land, science, and people involved.