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Tech Mogul Buys Beloved Bookstores: Hollywood Panics?
7 Oct
Summary
- Robert Hoffman, a tech lobbyist, has purchased Book Soup and Vroman's.
- Hoffman, a former child actor, cites a lifelong love for these stores.
- He plans to maintain current operations and attract new customers.
Robert Hoffman, a prominent Republican operative and tech lobbyist, has purchased two well-known independent bookstores in the Los Angeles area: Book Soup on the Sunset Strip and Vroman's in Pasadena.
Hoffman, 57, who has held senior positions at companies like AMD and Broadcom, initially raised eyebrows in Hollywood, a town sensitive to new ownership. However, he expressed that the acquisition was "an act of love," stemming from a multi-generational family connection to the stores.
His personal history with Book Soup includes visits during his childhood as an actor and later as a UCLA student. As a new owner, Hoffman plans to continue current operations with the existing leadership team.
His main objective is to engage younger customers, including those from the #BookTok community, encouraging them to visit the stores and enjoy the experience of browsing physical books, moving them away from screens.
