Bollywood Icon Jaya Bachchan Wins Interim Protection for Personality Rights

In a significant move, the Delhi High Court has granted interim protection to renowned Bollywood actress Jaya Bachchan, safeguarding her personality rights. The court order, issued on 2025-11-10, restrains multiple entities from using Bachchan's name, images, or likeness without her authorization.

The court's decision comes in response to Bachchan's plea, which highlighted the growing misuse of her persona on social media and online platforms. According to the plea, several social media accounts, YouTube channels, and websites have been exploiting Bachchan's name and image for commercial gains. The court heard that AI-generated videos, sexually explicit content, morphed images, and unauthorized merchandise were being used to capitalize on Bachchan's identity without her consent.

The court has directed the blocking of websites and domain name registrars that are found to be misusing Bachchan's persona. Additionally, the court has given Bachchan the liberty to file an amended plaint within two days to address any clerical or typographical errors in the original filing. The matter is now listed for further hearing on 2025-04-16.

Jaya Bachchan's case is part of a larger judicial trend to safeguard the personality and publicity rights of celebrities. Earlier, the Delhi High Court has extended similar protection to other prominent Bollywood figures, including Jackie Shroff, Aishwarya Rai Bachchan, Abhishek Bachchan, Hrithik Roshan, Akkineni Nagarjuna, and filmmaker Karan Johar.