Home / Arts and Entertainment / Jio Studios vs. PVR Pictures: Distribution War Erupts
Jio Studios vs. PVR Pictures: Distribution War Erupts
6 Nov
Summary
- Jio Studios replaced as distributor for Dinesh Vijan's Eetha.
- Salman Khan's Maatrubhumi to clash with Eetha on December 4.
- Eetha and Maatrubhumi mark director comebacks for Uttekar and Lakhia.
Jio Studios has been replaced as the distributor for Dinesh Vijan's upcoming film, Eetha, starring Shraddha Kapoor. PVR Pictures has now taken on distribution duties for the film, a move that caused industry ripples given Maddock's prior distribution ties with Jio Studios.
In a surprising turn of events, Jio Studios, alongside Salman Khan, has strategically positioned their film Maatrubhumi for a December 4 release. This decision places Maatrubhumi in direct box office competition with Eetha. The film's release date was reconsidered, moving from an earlier November date to December 4 to avoid a less optimal window and aim for a successful run before Avengers: Doomsday releases.
Eetha signifies director Laxman Uttekar's return to filmmaking after Chhavva. Concurrently, Maatrubhumi is helmed by Apoorva Lakhia, known for his work on Shootout at Lokhandwala. Jio Studios expresses confidence in securing a strong release for Maatrubhumi, anticipating a civil and respectful clash with Eetha.
