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Bollywood Stars Face FDA Notice Over Pan Masala Ads
17 Aug
Summary
- Three actors received Maharashtra FDA show-cause notices.
- Notices relate to alleged surrogate promotion of Vimal Pan Masala.
- One actor revealed rejecting pan masala endorsements citing conscience.

The Maharashtra FDA has issued show-cause notices to prominent actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. These notices pertain to their endorsement of Vimal Elaichi, with the regulatory body alleging that the campaign may constitute surrogate advertising for Vimal Pan Masala. The actors have been granted a period of 15 days to provide an explanation regarding their involvement.
Amidst this unfolding controversy, actor Sunny Deol has publicly addressed why he declines offers to endorse pan masala products. Deol stated that his personal ethics and conscience, referred to as his 'zameer,' do not permit him to promote products he does not personally believe in, drawing a contrast to the current situation involving the other actors.