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Boycott Over Bofors Sank Amitabh Bachchan Movie
11 Aug
Summary
- Amitabh Bachchan's film 'Kaun Jeeta Kaun Haara' faced a boycott.
- The Bofors controversy turned public sentiment against Bachchan.
- Posters of the film were defaced with black paint due to public anger.

Actor Satyajeet Puri recently disclosed the impact of the Bofors controversy on Amitabh Bachchan's 1987 film, 'Kaun Jeeta Kaun Haara'. Public sentiment towards Bachchan became so negative following the scandal that his films faced widespread boycotts.
Bachchan had made a cameo appearance in the film as a narrator after the production was complete. A special scenario was created for him, where his character's car breaks down, leading him to narrate the story. Puri was initially happy, expecting Bachchan's presence to boost the film's box office.
However, the emergence of the Bofors scandal drastically shifted public opinion against Bachchan. This hostility directly affected 'Kaun Jeeta Kaun Haara' upon its release, as audiences refused to watch it. The film ultimately failed commercially, with posters even being vandalized.
Puri reflected that the film's failure was a matter of sheer luck, suggesting that 99% of the film industry relies on luck. He acknowledged that while he didn't share screen space with Bachchan, they were both part of the same film.