Bobo Calcutta: Artistry Meets Identity in Fashion

Ayushman 'Bobo' Mitra, founder of Bobo Calcutta, views fashion as a deeply personal and expressive canvas. The brand is renowned for its maximalist prints, vibrant color palettes, and graphic storytelling, merging art, identity, and subculture. Mitra's design language is unapologetically bold, drawing inspiration from queer narratives, nostalgia, and artisanal craft, creating pieces that are both attention-grabbing and intimate.

Originally conceived in London during his design studies, Mitra was encouraged to draw from his Kolkata roots and his grandfather's artistic legacy. This led to the creation of Bobo Calcutta, an 'art house' that integrates various disciplines. The label now spans bridal couture, prêt, and streetwear, with international stores and diverse collaborations.

Central to Bobo Calcutta's ethos is the exploration of identity, gender, and sexuality, inspired by both Kolkata's cultural fabric and London's queer subculture. The brand empowers wearers with self-expression, encouraging them to embrace individuality. The name 'Bobo Calcutta' intentionally anchors the brand in its origin, identity, and memory.