Home / Arts and Entertainment / Blake Lively Sues for $161M Over 'It Ends With Us' Smear Campaign
Blake Lively Sues for $161M Over 'It Ends With Us' Smear Campaign
7 Nov
Summary
- Blake Lively claims $161M in damages from smear campaign
- Lively alleges loss of $56.2M in acting, producing, and endorsement earnings
- Lively's beauty and beverage brands lost $71M due to damaged reputation
According to a lawsuit filed last December, actress Blake Lively is seeking $161 million in damages over a smear campaign that allegedly targeted her during the release of her film "It Ends With Us" in 2024. Lively's attorneys claim she has suffered significant financial losses, including $56.2 million in past and future earnings from acting, producing, speaking engagements, and endorsements.
Additionally, Lively's beauty brand, Blake Brown, is said to have lost $49 million, while her beverage company, Betty Buzz/Betty Booze, has lost $22 million due to the damage to her public image. Lively's legal team also alleges she has suffered $34 million in reputational harm, based on 65 million negative impressions about her on social media.
The lawsuit, which is scheduled to go to trial next March, names Lively's co-star and director Justin Baldoni, producer Jamey Heath, studio head Steve Sarowitz, and their publicists as defendants. Lively claims she was targeted with online vitriol in retaliation for raising sexual harassment complaints on set.
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While Baldoni's team had previously argued that he suffered $400 million in damages due to Lively's allegations, that lawsuit was dismissed in June. Lively's damages figure is still considered preliminary and subject to expert testimony at trial.
