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Big Brother Ratings Surge: Season 28 Dominates!
23 Jul
Summary
- Big Brother Season 28 saw a 14% viewership increase over the previous year.
- The spinoff Big Brother: Unlocked achieved its highest viewership ever.
- Premiere week viewership outperformed Love Island by 58% on Peacock.
Big Brother's latest season, Season 28, has captivated audiences, averaging 5 million viewers during its premiere week. This represents a substantial 14% increase in viewership compared to the previous year's average of 4.34 million viewers.
The reality competition series also saw growth in key demographics. Using live-plus-three day multiplatform ratings, the show experienced a 13% rise in adults aged 18-49 and an 18% increase among adults 25-54.
Further bolstering its success, the spinoff series, Big Brother: Unlocked, hosted by Jerry O'Connell, Taylor Hale, and Derrick Lavaseur, aired its most-watched episode ever. This episode averaged 3.44 million viewers, marking a significant 46% increase from its premiere last year.
CBS highlighted the show's strong performance by stating that its premiere window's first three episodes surpassed the initial six episodes of Love Island on Peacock by 58%. This occurred as Love Island averaged 3.15 million viewers for its premiere week.
Season 28 of Big Brother introduced a time travel theme, featuring 14 new Houseguests and surprise appearances from reality television veterans. The premiere week also saw the entry of Survivor winner Dee Valladares into the Big Brother: Unlocked game.
