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Bieber & Styles Eyed for 2027 Super Bowl Halftime
15 Sep
Summary
- Justin Bieber and Harry Styles are top targets for the 2027 Super Bowl halftime show.
- Roc Nation, led by Jay-Z, has the final say on performer selection.
- The NFL does not pay performers, relying on exposure for artists.
Pop sensations Justin Bieber and Harry Styles are reportedly the leading contenders for the highly coveted 2027 Super Bowl halftime show. Roc Nation, spearheaded by Jay-Z, has identified both artists as prime candidates for the February 14th event. As the NFL's "live music entertainment strategist," Jay-Z and his company ultimately select the performer.
Sources indicate that discussions have not yet begun with Bieber or Styles, and there is an expectation that both may decline an offer if one is extended. Historically, the NFL does not financially compensate halftime performers. Instead, artists usually accept these high-profile slots for the immense exposure and the potential for increased streaming revenue and ticket sales, particularly when promoting new music.
Super Bowl LXI is slated to take place at SoFi Stadium in Inglewood, California. While the game is five months away, the NFL typically reveals its halftime performer in late September, suggesting an announcement could be imminent. The previous Super Bowl held at SoFi Stadium featured an iconic performance by a lineup of hip-hop legends including Snoop Dogg, Dr. Dre, Eminem, 50 Cent, Mary J. Blige, and Kendrick Lamar.
