Why are bhajan concerts becoming popular with young people?

Bhajan and kirtan concerts are attracting younger audiences due to a growing search for experiences that combine music, community, and emotional grounding in fast-paced urban life.

Where are devotional music events increasingly being held?

Large-scale kirtan and bhajan events are increasingly being hosted in auditoriums and convention centers, rather than only temples or community spaces.

What is 'bhajan-clubbing'?

'Bhajan-clubbing' refers to the trend of large numbers of youth gathering in cities for devotional music events that resemble concerts in their scale and atmosphere.

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Bhajan Concerts: Gen Z's New Spiritual Rave?

7 Feb

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Summary

Devotional music gatherings are attracting younger, larger audiences.
Digital platforms show rising consumption of spiritual music by under-35s.
Events are moving from temples to larger convention centers and auditoriums.

Bhajan Concerts: Gen Z's New Spiritual Rave?

Devotional music events, including bhajans and kirtans, are drawing significantly larger and younger audiences across India and its global diaspora. This phenomenon is underscored by the steady growth in devotional music consumption on digital streaming platforms, especially among listeners under 35. Consequently, large-scale kirtan and bhajan events are increasingly hosted in auditoriums and convention centers, moving beyond traditional temple settings.

Organizers and artists attribute this shift to a rising demand for experiences that merge music, community, and emotional grounding amidst hectic urban lifestyles. This trend has even garnered national attention, with Prime Minister Narendra Modi acknowledging the growing popularity of these gatherings among youth, dubbing it 'bhajan-clubbing'.