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Unicorn Inn Crowned Best Newcomer Pub
14 Jun
Summary
- The Unicorn Inn reopened last year after a three-year closure.
- It was named best newcomer pub by Camra for Shrewsbury and west Shropshire.
- The pub's refurbishment retained historic features like beams and fireplaces.

The Unicorn Inn in Ludlow has received the prestigious Best Newcomer award from the Campaign for Real Ale (Camra) for the Shrewsbury and west Shropshire region. This recognition comes a year after the historic pub reopened its doors in May 2025, following a three-year closure and subsequent refurbishment.
Co-licensee Neil Ainsworth expressed delight at the award, calling it a recognition of the team's effort. He highlighted the importance of quality ales, beer care, and the overall pub experience for customers. The pub, purchased by Brewery Black Country Ales, underwent a sympathetic refurbishment that retained many of its original historic features, such as beams and fireplaces.
Ainsworth acknowledged the current pressures on the licensed trade, including tight margins and business rate increases. However, he emphasized the importance of maintaining a positive pub experience for patrons. He noted that customer support is crucial for the continued success of pubs like The Unicorn Inn.