Ben Affleck's Epic DunKings Super Bowl Return!

Ben Affleck is once again returning to screens for Dunkin's 2026 Super Bowl commercial, marking his fourth consecutive appearance. A teaser for the upcoming 60-second spot shows the actor excitedly pitching a new idea, referencing "DunKings" and suggesting "what's cringe is good." This concept echoes his 2024 Super Bowl ad where he, alongside Matt Damon and Tom Brady, attempted to form a Dunkin'-themed boy band. That commercial's popularity led to a line of DunKings apparel and a special coffee drink.

The tradition began in 2023 with a hidden camera-style commercial featuring Affleck as a Dunkin' employee, surprised by Jennifer Lopez at the drive-thru. In 2025, the DunKings narrative continued with a "movie" expanding the lore, and included stars like Jeremy Strong and Bill Belichick. The current teaser indicates a return to the "DunKings" theme, with Affleck's enthusiastic pitch suggesting a meta-commentary on past projects and Hollywood. The commercial is scheduled to air during Super Bowl LX, continuing Dunkin's engagement with pop culture and celebrity endorsements.