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How BBD Redefined R&B and Hip-Hop in 1990
26 Sep
Summary
- Bell Biv DeVoe's debut album "Poison" sold 4 million copies.
- The album "Poison" was a collaboration with Public Enemy's Bomb Squad.
- BBD's music blended hip-hop, R&B, and pop appeal.
In 1990, Bell Biv DeVoe released "Poison," an album that significantly reshaped the landscape of R&B and hip-hop. The trio's debut single, also titled "Poison," rapidly climbed the charts, propelling the album towards a remarkable 4 million copies sold. Billboard recognized them as the biggest new pop group of that year.
Their distinctive musical philosophy, described as "mentally hip-hop, smoothed out on the R&B tip with a pop feel appeal," was central to their identity. This innovative sound was achieved through a notable collaboration with Public Enemy's renowned production team, the Bomb Squad. Their work on "Poison" authentically embodied hip-hop's style and sonic qualities within an R&B framework.
Bell Biv DeVoe's influence extended beyond their chart success, laying the groundwork for subsequent generations of artists who adopted the swagger and stylistic elements of rappers. Michael Bivins, a founding member, had already showcased a rapper's confidence even while singing backup for New Edition.
