J-Pop Sensation BE:FIRST Aims for Global Stardom

J-pop group BE:FIRST is launching a major U.S. market offensive with new partnerships. They have enlisted The Orchard for distribution and hello82 for physical releases, along with THE·TEAM for international touring and Nebula17 for A&R.

Their new single, 'Bruce Wayne,' produced by ATL Jacob and featuring Flo Milli, signifies the start of this new chapter. This track is a precursor to their first global EP, 'WATCH ME,' scheduled for release on September 18.

The members are actively preparing for this global debut, dedicating time to English lessons, dance rehearsals, and media training. They are slated to perform at the 2026 World Hip-Hop Dance Championship in Phoenix and at Head in the Clouds in Los Angeles on August 8.

BE:FIRST's ambition for global recognition has been a long-term goal, culminating in this strategic expansion. Their efforts include previous collaborations with artists like Janet Jackson and ATEEZ, demonstrating a consistent drive for international exposure.

This global push aligns with their annual goal-setting summits, where the members plan their worldwide presence. The group aims to showcase their unique identity while embracing diverse musical genres, ensuring a high-quality output that resonates globally.