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Beats x Pokémon: Pikachu Pill Speaker Arrives!
12 Oct
Summary
- Beats by Dre officially confirmed a Pikachu-themed Pill speaker.
- A teaser showed a shadowy pill speaker with yellow lightning accents.
- The collaboration rumors intensified after a campus visit and social media post.

A collaboration between Beats by Dre and Pokémon has been officially confirmed with the upcoming release of a Pikachu-themed Pill speaker. The announcement came via a social media teaser showcasing a silhouette of the portable speaker highlighted by familiar yellow lightning, strongly suggesting a Pokémon connection.
Speculation about a potential product tie-in between the tech giant and the beloved franchise grew following a notable visit by Pikachu to the Apple campus, where it met with company executives. Further fueling rumors, a social media post surfaced depicting a Beats Pill package featuring a Pikachu design.
While Beats has not yet announced a specific release date for the special edition speaker, its return to the product market in 2024 at $150 positions it to leverage the franchise's significant cultural impact. This strategic move aims to generate renewed excitement and buzz around the Beats Pill.