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Beatles Strike Major Deal with Universal Music
19 Aug
Summary
- A new global merchandising deal has been signed.
- Four Beatles biopics are set for a 2028 release.
- An immersive Beatles experience launches in London in 2027.
Apple Corps, the rights-holding company for The Beatles, has partnered with Universal Music Group for a comprehensive global licensing and merchandise agreement. This collaboration will encompass physical and digital merchandise, licensing, and e-commerce for all Beatles-related content.
The worldwide exclusive pact aligns with upcoming projects, including a highly anticipated quartet of biopics directed by Sam Mendes. These films, featuring Paul Mescal, Harris Dickinson, Joseph Quinn, and Barry Keoghan as the band members, are scheduled for release in 2028.
Furthermore, Apple Corps is preparing to launch an immersive fan experience in London in 2027. This multi-floor attraction at 3 Savile Row will showcase archival materials and include a store, replicating the recording studio used for "Let it Be."
