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BBC & Rolex Unite for World's Artistic Excellence
9 Oct
Summary
- BBC and Rolex partner on arts and culture initiative.
- Collaboration aims to share inspiring artistic stories globally.
- Project offers unique access to artists and cultural institutions.
A new global initiative named Arts in Motion is set to inspire audiences worldwide by spotlighting the arts and culture sector. This landmark collaboration is a joint effort between the BBC and Rolex, two entities sharing a profound commitment to artistic quality and excellence.
Through Rolex's established Perpetual Arts Initiative, complemented by the BBC's extensive international reach and trusted narrative capabilities, this project is designed to champion creativity. It seeks to offer unprecedented access to a diverse range of artists, makers, and leading cultural institutions across the globe.