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How Batman Became a TV Hit After Superman Snub
6 Jun
Summary
- ABC initially desired Superman or Dick Tracy for TV.
- Rights issues prevented Superman and Dick Tracy adaptations.
- Batman's 1966 series proved superhero shows' viability.

In 1966, the "Batman" television series achieved legendary status, but it wasn't the first choice for its creators. Executive producer William Dozier revealed that ABC's initial top pick for a primetime adaptation was Superman, with Dick Tracy as a close second. Public polling had indicated strong viewer interest in these characters.
However, securing the rights proved difficult. ABC could not obtain the rights for Superman due to a concurrent Broadway musical. Negotiations for Dick Tracy also failed. Consequently, ABC turned its attention to Batman.
Adam West's distinctive portrayal of Batman marked a pivotal moment for the character and the superhero genre. While not the first superhero series, its considerable success validated the concept of live-action adaptations and underscored the potential for comic book properties to launch global entertainment franchises.